Why is Customer Service important for your Business?

10 Reasons Why Customer Service is Important for your Business

There are so many things business owners think about to ensure their business is successful, that some tend to forget about the most important aspect.

How good is their Customer Service and how can they improve Customer Service?

If you think about all the places you buy from – whether that be face to face or on-line.  What are the main reasons you return and keep buying from them?  Price you may say? The cheapest doesn’t always mean it’s the best!

How many times have you bought something and then needed to return it? 

What was your experience?  Was it easy?  Were they helpful?  Were they quick?

How many times have you been in a situation where you are not sure which product is right for you and needed assistance from an assistant?

Were they polite, did they have good product knowledge?  Could they help you?  Did they look as if they wanted to help you?

Your answers influence you to buy from them again.


According to the 2017 State of Global Customer Service Report – in the UK, 61% of people stopped doing business with a brand due to poor customer service


Here are 10 reasons why Customer Service is important for your business:

Creates a loyal customer base. Happy customers will return and spend more money on other products and services.

It creates Brand Awareness. Word of mouth and recommendation are the best forms of  advertising.

Returning customers are less expensive than trying to gain new customers, meaning less money is needed for advertising campaigns.

Helps you to understand your market and what your Customers wants, and needs are.

Can help open new business deals and relationships with other businesses. Businesses like to work with successful businesses.

Reduces problems and helps to stop problems from escalating.

Helps to find new ways of working by streamlining your business functions.

Helps to retain Staff. Happy Customers – Happy Staff and Happy Staff – Happy Customers. It’s a Win Win situation.

Improves communication with internal teams and within the company. Staff like to feel involved and included when decisions are being made.

Promotes team working, boosts morale and productivity.

Investing time into how you can improve your customer service is essential for any business – whether you are looking to grow your business or want to maintain what you have.

Look at your systems and look at your internal policies.  How well are your staff trained?  Do you have KPI’s (Key Performance Indicators) if not – create them and work towards them. Review them regularly.

If you would like some additional support with your customer Service – Headway VA can help.

Look forward to talking with you.


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